Own Your Own Zip Code

A few months ago a photo blogger (who will remain unnamed because he has later proven to be quite unfriendly both personally and to his Twitter followers) has a post on his website about marketing tips for photography businesses.  One of the tips, in so many words (I’m paraphrasing here):

Focus on making a large impact in your own local community.  Don’t try to make it big in the entire world.  Get your name out there to every applicable person and business in your area.  Network, give presentations, etc.  Become the go-to photographer in your own neighborhood before you take on the whole world.

I took that to heart, and soon after I moved to Cambridge, MA I got involved with Cambridge Local First, the organization for locally owned businesses.  I began taking photos for their upcoming 2011 Local Business Directory, portraits of some of their members and of Cambridge city councillors, and I photographed some of their events.  And now, just a few months later, the business directory – illustrated exclusively with my images on the cover and inside – is available at local businesses and universities and visible to everyone throughout Cambridge (a total of eight zip codes)!

Douglas J. Klostermann Photography Cambridge, MA

Cambridge Carnival 2010

Cambridge Carnival 2010 in Cambridge, MA:  the music, dancing, and vibrant colors of the Caribbean, conveniently found down the street from me today.

All of these images were shot using a Canon 50D (60D is current version) with the 70-200mm f/4L IS lens.

Douglas J. Klostermann Photography

Douglas J. Klostermann Photography

There is a very recent and timely post on PhotoFocus about photographing parades.  It has some useful advice.  I would add to that a few more:

-Arrive early and work your way into the assembly area, where there is often a sense of tension and pent-up excitement.  Capture photos of participants getting ready and chatting, musicians practicing, and posed portraits of individuals or groups who are eager to have their photo taken in their outfits or costumes.

-During the parade, always be aware of your image backgrounds.  Position yourself so that you have light or dark backgrounds as appropriate, or crowds of faces.  Be sure you have clean, or at least not distracting backgrounds.  Use wide open apertures to make the backgrounds blurry and less distracting.  Some distracting backgrounds I had to avoid at this event included a bright yellow rental truck with the name across it and porta-potties.  Keep your eyes open for these types of things.  Changing your position and point of view can make the street, some trees, or the sky become your background.

-Be very aware of the light and where it is coming from.  Position yourself on the best side of the street so that you can capture the light on the participants’ faces.  Or backlight them if you want photos with sun-flare.  Position yourself near intersecting side streets where the sunlight is unobstructed by buildings and trees to avoid shadows across the parade route.  Look for mirrored, glass, or light colored buildings to act as natural reflectors which throw back and diffuse the light nicely onto all the participants.  Of find areas with light and dark shadow areas and try to highlight a participant as they step into the light.

-Bring ear plugs so you can concentrate of taking images even when the giant sound truck is stationed right in front of you.

-Experiment with slow shutter speeds to create blurs of motion and color.  Put your camera on shutter priority mode (Canon=Tv or Nikon=S).  Try starting with a shutter speed of 1/30 and adjust from there as necessary.

-If you are using a flash outdoors, do not use your flash diffuser (like a Sto-Fen Omni-Bounce) except for very close portraits.  All you are doing is reducing the light coming from your flash and causing your flash to work harder and take longer to recycle.  It does not change the “softness” or the “warmness” of the light from your flash.  A flash diffuser works by bouncing light and diffusing shadows because the light is then coming from various directions.  It does not magically “soften” light.  You can not bounce light off the sky.  It just doesn’t work.  Use your flash straight on, dial it down minus 1 or 2 so that it doesn’t blow out highlights, and use an orange or straw gel if you want more warmth.  It is much more efficient to reduce the light from your flash by dialing it to -1 and having it use less of its power than it is to put something in front of it and cause it to use more of its power, all for the same look.  If you wish to spread its light, use the built-in, flip-down wide angle screen.  I don’t care if you see the “pros” or the guys with the big cameras using one – they haven’t bothered to read the instructions.  They aren’t able to bounce light off clouds just because they have big cameras.

One on One Digital Photography Instruction

Digital SLR Camera Lessons

I am offering one-on-one, individual instruction (or small group workshops) in all aspects of digital photography in the Boston and Cambridge, MA area. I will create a unique lesson with you that can include topics such as choosing a new digital SLR or advanced compact camera and related equipment, learning how to use the various settings and features of your digital camera, photographic composition and taking stronger images, processing and editing your images in Photoshop, and preparing for photographing while traveling.  The lesson plan is up to you and is customized to your interests, needs, level of experience, and specific equipment.  Subjects will be explained, demonstrated, and practiced in ways you will understand, remember, and use.

Please view the Lessons page here, or under Lessons in the blog menu above, to learn more details.

Douglas J. Klostermann Photography Cambridge, MA
Central Square – Cambridge, MA – “Crosswinds” mural by Daniel Galvez

Learn to use your camera with confidence, get the most out of your digital SLR photography equipment, and learn to take better images. Get in touch with me at doug (at) dojoklo (dot) com or at 347-272-Seven Thousand.